As I finished this reading I thought well all of this is pretty common sense, but then quickly realized that I had forgotten a lot of this advice myself. It made me think of real life situations where I have encountered such problems. The most recent is while job searching. We’ve all done it, seen a job listing on a job listing site then quickly googled the company and gotten on their website to get a feel for what they are about. Followed by the following feelings/situation: the position listed was something I was interested in, but it was very hard to take them seriously as a design studio if their website was… well, crap. I’m sorry to say that this happened more than I was expecting. It only makes sense that those hiring us will look at us the same way. I mean most times if not all times they will never have met us before, have had no interaction with us. So, their first experience ‘experiencing’ us, is through our website. I can imagine “meeting” us this way for the first time, it would help if it was clean, calm, and organized to help clear up the fog of the hundreds of emails they get from designers to get them to view their portfolios.
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