The next phase of this journey was to pitch our personal campaign strategy to the Office for Diversity and Inclusion. After compiling our research and our discoveries using the rose gradient + Ennis matrix I came up with the following ideas to reach my target audience, faculty and staff. To see the presentation with the presenter's notes, select the settings icon and select 'Open Speakers Notes'.
Overall the experience was great. They responded well to my ideas and also appreciated my approach to focus on faculty/staff. They were very positive and their excitement and passion for the project only made us all want to continue to exceed their expectations. Stay tuned for the next phase, design concepts!
