Finding the Brand's Identity
When tasked with creating the logo for Fresca Hut, it became evident that more than just a logo was required; a complete brand identity was essential to give this brand-new business a competitive edge. Their mission was simple: to provide healthy and delicious smoothies made from locally sourced, clean ingredients to a diverse audience. To capture the essence of freshness and flavor, the brand needed to be engaging and convey a sense of enjoyment.
My aim for the logo was to keep things simple and clear while conveying a sense of health, freshness, and community.
To infuse vibrancy into the entire brand, I crafted a lively palette of bright colors, playful patterns, and expressive icons. These elements enabled the brand to authentically and energetically express itself, maintaining a harmonious balance between vibrancy and clarity.
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