The University of Arkansas' Office for Diversity and Inclusion came to my Design For Good class, asking us to help them in their efforts to increase the awareness of diversity and inclusion (or D&I) on campus. Their goal, 100% awareness campus-wide and if possible even beyond campus. With so many ways to approach this, we individually focused on a particular audience and mindset within this audience. My particular journey started by asking, How can we better equip faculty and staff to participate and share D&I resources? My campaign strategy focuses on creating several points of contact that faculty/staff might have with focused information. Using testimonials on social media as well as a page on the website, printed flyers to go in faculty/staffs' mailboxes and a stylized condensed newsletter. To read more about the research and journey before reaching this point of design visit here or if you just want to skip to this design pitch presented to the Office of D&I visit here.
Mailbox Flyers: Faculty & Staff
Flyer of a specific training for faculty/staff
Design Concept
For this approach, I wanted to push a more lively and playful look. While thinking and considering all the layers and complexity that encompasses diversity and inclusion, I wanted to represent that using a diverse color palette, texture and shapes with this concept. I wanted this to be something different and fun to look at. Something that would get people to stop and take the time to read the content and be enticed and excited by it.
For this approach, I wanted to push a more lively and playful look. While thinking and considering all the layers and complexity that encompasses diversity and inclusion, I wanted to represent that using a diverse color palette, texture and shapes with this concept. I wanted this to be something different and fun to look at. Something that would get people to stop and take the time to read the content and be enticed and excited by it.
Social Media: Instagram & Facebook
From Design to Language
As it was essential that the design elements remain welcoming it was just as essential that this translated in the language used throughout the materials. It needed to be clear and to the point. Not clouded with too much information or using language that presented corporate or business feel.
As it was essential that the design elements remain welcoming it was just as essential that this translated in the language used throughout the materials. It needed to be clear and to the point. Not clouded with too much information or using language that presented corporate or business feel.
Website: Full Testimonials Page
This is a mockup of where and how the testimonials (that would be shared on social media or featured in the newsletter) would live. They would all be featured on their own page on the schools diversity website.
Email: Newsletter
Newsletter emailed to faculty/staff; correlating with the printed flyer also including a testimonial (linking to the website) and then a condensed list, 2-3 upcoming events
Creating Points of Contact
With these several points for faculty and staff to come into contact with the resources available to them, while paired with the energetic and inviting design, it served to help stay in the mind of the audience. It would bring them in making it something they would want to be a part of, as well as giving them plenty of opportunities to follow through to participate in and share the resources offered to them.
With these several points for faculty and staff to come into contact with the resources available to them, while paired with the energetic and inviting design, it served to help stay in the mind of the audience. It would bring them in making it something they would want to be a part of, as well as giving them plenty of opportunities to follow through to participate in and share the resources offered to them.
