The Ladies Du Fayetteville is an annual race that the city of Fayetteville holds. At The Belford Group, I had the opportunity to create the 2017 logo mark for the race. Wanting something that was in a shield, but still light and athletic. The full-color mark was used on digital platforms (web and social media), as well as printed posters and small handouts. It was then adapted to the single color for jersey printing (to keep costs down).